Digital Marketing Essentials Masterclass

Available Online, Public or In-House Training

The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business. It will also help the participants to understand digital communication, analytics, marketing automation, budget & strategy formulation and micro-moment marketing.

  • B2B and B2C enterprises’ digital marketing strategy
  • Social marketing automation, optimized leads for transformation
  • Customer-led B2B & B2C marketing
  • How to portray a user persona for B2B and B2C marketing and achieve business growth
  • B2B and B2C customer data management platform to empower omni-channel data traceability
  • E-commerce transformation of B2B/ B2C enterprises
  • The latest practice of data-driven industrial e-commerce
  • Uni marketing drives the reformation of B2B and B2C e-commerce
  • Chief Marketing Officers
  • SEO Executives
  • SEO Analysts
  • SEO Trainers
  • SMO Executives
  • PPC Executives/Managers
  • Digital Marketing Managers
  • Marketing & PR Specialists
  • Digital Marketing Strategists
  • Heads of Marketing
  • Social Media Strategy Leads
  • Community Management/Engagement Leads
  • Lead Generation Managers
  • Social Media Managers
  • Internet Marketing Executives/Managers
  • Influencer Marketing Executives/Managers
  • Product/Brand/Account Managers
  • Online Marketing Trainers
  • Business Development Managers

Which Digital Channel to Choose for Your Business Growth

  • Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing
  • Email Marketing, Mobile Marketing, Content Marketing
  • Digital Display Advertising
  • Ecommerce SEO, Ecommerce Marketing
  • Video Optimization, Video Marketing
  • Influential Marketing

B2B and B2C Marketing in the Digital Era

  • Types of B2B and B2C Marketing Strategies
  • Tools and Strategies Used for Digital Marketing
  • War Stories – what works and what doesn’t
  • Implications for Practitioners

Innovate Your Business for Sustainable Growth

  • Understand the Digital Risk
  • Traditional Communication v/s Digital Communication
  • Lead Generation for Business
  • Digital Leadership & Digital Marketing Strategy
  • Budgeting & Resourcing
  • Understanding Online & Offline Consumer Behaviour
  • Inbound Content Marketing: Inbound Marketing for B2B Businesses
  • Buyer Persona
  • Sustainable Growth Strategies
  • Online Reputation Management (ORM)
  • Understanding Your Customer Lifecycle Management


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